Today
I sought the advice of the Grants Team at Changing Lives to improve my draft
impact report. As the sector of the business who will benefit most from the
project, I have constantly had their work in mind when creating the product.
I
emailed a pdf version of the report to Steph from the Grants Team, who offered
some helpful criticism in my re-drafting process. The women’s services
available from Changing Lives includes a project that works with male sex
workers and men who are vulnerable to sexual exploitation: this is called MAP
(Male Action Project) and runs alongside GAP, the service I visited on
Friday. In my initial draft of the
report I had left this project out of the Women’s Services section as I wasn’t
too confident on the details of the project and thus felt it didn’t fit in with
the section I had created. However, following my discussion with Steph I have
made room to include a little bit about MAP alongside my discussion on GAP to
ensure the true nature of the services Changing Lives offers is represented.
Once
I was happy with the impact report, I sent it to Jo Curry, the Executive
Director of Communications and Policy at Changing Lives. I am expecting
feedback from her regarding my work either tomorrow or Thursday.
In
the meantime, I have created a separate infographic poster to represent the
company (see below). This can be used either alongside the report or instead
of, to demonstrate in visual terms the impact the charity has had on its
service users in the past financial year.
I
ensured the poster was high quality, uniform with previous literature from the
charity (including my report) and selected the statistics that stood out most
to me personally when learning about the company. I feel this was an effective
way to decide what facts went on the infographic as the people consuming this
poster are more likely to be people unaware of the charity, or people who know
very little of the work the charity does, like I was before this placement. The
impact report is more rooted in complicated stats and goes into detail about
what specific projects have achieved as the target audience of the report
differs to the infographic: the people who read the report are more likely to
be stakeholders etc.
I
then went on to create a blog post for publication on the charity’s website to
accompany the infographic and impact report. The online presence of Changing
Lives isn’t very strong at the moment, something which I believe is holding it
back in its reach to the general public. Digital media is the fastest way to
impact and communicate with people, and I hope that by devising a blog post
which presents the work of the report in a more casual, condensed way, more
people than ever will hear about the way the charity is Changing Lives.
I
plan to also create Facebook and Twitter posts to promote the impact report and
this blog post. I believe my experience in engaging with the readers of The
Courier and promoting articles written by students every week on Facebook,
Twitter and Instagram will ensure the posts I present to Rhiannon will be in
keeping with the charity’s image whilst also remaining in keeping with the tone
and style expected on social media. In preparation I have studied the posts already online from Changing Lives, particularly ones regarding the impact of their work, or ones explaining an aspect of the charity that may not be common knowledge.
Tomorrow
I have arranged to have a feedback meeting with Rhiannon regarding my
experience at Changing Lives over the past two weeks, as well as discussing
potential pathways for the work I have created to grow and be used in the
future.
The work that I completed today is more in keeping with the cultural industries aspect of Changing Lives, in my opinion. I was focussing on producing something for public consumption and creating a dialogue between the consumers of this literature and the charity through (predominantly) digital media. I am looking forward to working more closely in this area tomorrow.
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